Organic marketing

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Organic Marketing

Analyze the traffic habits of target audience

Website
- Build website’s content library
- Optimize website for organic search
  - metadata
  - design with mobile in mind
Social media marketing
- platform choice
- post type
- links
- schedule
Email Marketing
- Email marketing funnels begin with a “lead magnet”
- email in exchange for free ebook, service trial, webinar
- Eg: Zoho campaigns, Hubspot
Content Marketing ^content
- Create & edit (Videos, Emails, Newsletters) - photo & video editing
- Understand sales funnel - awareness, interest, decision, action
- Planning - publish consistently - Trello
- Research - needs & type of content for particular audience
- SEO - keywords, competitors
- Promotion - socials, emails to your content, influencers
- Data analysis - identify KPIs for various campaigns, google analytics
- Technical skills - content management system
Referral marketing
- join your friend, get rewards
- upstox, dream11 offers for referrals
Influencer marketing
- offer them a product and tell them to post a review
- eg: smartphone reviews by mkbhd